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OlymPICS: A Snapshot History of the Olympic Games
A light-hearted history of the world’s greatest sporting event, brought to life through recently commissioned photographs taken around the streets of Britain.
What has Olympic Chicken & Pizza got to do with Usain Bolt’s historic 100m victory? What about the Olympic Hair Salon’s connection with Eric Liddell and the famous ‘Chariots of Fire’ Olympics of 1924? Why is Olympic Tyre Car Repairs the perfect image to explain the chaos of the bike racing London in 1908? And for the cheating marathon runner: An Olympic Taxi for Frederick Lorz!
OlymPICS tells the stories of the Olympics Games like never before, weeding out the amazing, exposing the absurd and trashing the ridiculous – and giving a fresh perspective into what the big deal is all about.
OlymPICS fills a unique space in both the book world and the Olympic memorabilia world. A fascinating portrait of London, Britain and the Olympics, the book appeals to a broad audience and is the perfect antidote to the corporate merchandise that will fill the shelves in the build up to 2012.
When you consider that total retail sales of merchandise relating to London 2012 are set to top £100 million, there is an incredible opportunity to be a part of this, and yet stand out from the crowd with a unique selling point.
£8.99 hb
